Landing pages are the first point of contact on your website for customers who have clicked on an advertisement, or typed in a URL and who expect to be able to complete a specific action with a minimum of searching. They are an essential part of your website design; however do not have to be accessible from your main site. Landing pages can be varied for different campaigns (for example, to test whether you get more traffic from a print ad in the newspaper, or a magazine), according to which search engine result was clicked on, or which banner ad a person clicked through from. In fact, it is advisable to create landing pages that cater to different audiences, match the creative for different ads, and have different content depending on where traffic is sourced from. Landing page design is completely separate to website design in general - we look at why online marketing agencies believe so strongly in the power of landing pages, as well as some basic design tips for creating them.
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