The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your words and make the decision to buy your product right there and then without having to click away to another page to find out more info. Nothing should be there to distract them, everything should lead to one goal only and that is to have your prospects BUY your product. If you haven't achieved that by the time they get to the bottom of your page there are no second chances, you've lost them - never to return! If this happens regularly, then you have some work to do. Maybe your headline is not strong enough or you need to rewrite your copy - make it flow more or if necessary make it longer or shorter. If you need to, add some more testimonials or emphasize the value of the benefits to your prospect, change the style of your words a little - in short do whatever you have to, to get the buy impulse into your prospect from one page only! I am often asked "How long should my sales letter be?" The simple answer is as long as it needs to be to get the sale - No longer and no shorter. ? Generally speaking, the ONLY link on your page is the link to the Pay Button, there should be no other links in your sales letter or go to www.sales-page-rapid-fire.com This is such an important key to success for the same reasons as restricting your sales letter to one page only - to FOCUS your prospects mind on your words and entice him/her to buy your product!
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Every now and then I receive an email or a comment from a subscriber that just makes me chuckle. Chuckle may not be the right expression. Actually these comments make me shake my head in amazement at the people who are in this industry.
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Creating a Sales Culture
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For all of us who have our own businesses, or who have a vested interest in building a successful and prosperous business, increasing sales each year is vital for business growth. It is now the time of year when we review what we have achieved and look ahead to what we want to develop and build. With planning and attention we can figure out what needs improving and how to do it. So here are seven tips to get your sales increasing in 2008:
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You've probably heard the story about the guy selling pencils on the street. A kindhearted passer by approaches and asks how much a pen costs and he says, '100 pounds'. The questioner is stunned and says, 'You are not going to sell many pencil at that price!' and the guy replies, 'Yeah, but I only have to sell one a day to meet my daily quota!'
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Pick almost any city or town in the country, drive through any middle class neighbourhood or residential area on the weekend, and you're sure to spot at least half dozen garage sales.
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One of the easiest customers to get is a referral. Why? Because the person who is referred to you already has a level of comfort and trust with you.
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The best salespeople know that certain key ingredients have to be present in the selling process in order to bring the sale to a successful completion. In this article, we will discuss the following ingredients; all or most of which, must be present to achieve a successful sale.
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How often do you lose a deal because of price? How often do you lower the price of your product or service to close a deal? It is important to determine the percent of time that price is the issue and if it is more than 20% of the time you need to learn to handle objections. Price is only one type of objection. Prospects will have objections about timing, features, service, shipping and a myriad of other things.
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Now I am the first one to be aggressive and try new and different marketing and sales techniques to gain new customers, retain present profitable customers and to increase my profits. But when I find something that works, I will use it over and over again. And of course making changes to make it work better.
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